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    Enrolment for The Green Fashion Competition

    We would like to remind you that enrolment for The Green Fashion Competition closes in two weeks time, on September 30th. For enrolment your ‘vision’ is requested, which will be judged on distinctiveness and feasibility as well as a selection of your best work (portfolio), which will be judged on creative and executive abilities. Exact details concerning participation with the competition can be found on the WEBSITE. Out of all of the enrolments, AIFW will choose the 40 most talented entrepreneurs (or entrepreneurial groups) to participate with the competition. Each will be invited to participate in two workshops given by pioneers in the (sustainable) fashion industry and will be provided with a copy of ‘The Green Fashion Manual’ – a specially developed manual that illustrates how fashion can be connected to biodiversity. The Green Fashion Shoot from Holly Syrett on Vimeo.

    Strawberry Earth Wonderland

    Get ready for Strawberry Earth Wonderland! Together with one of our favourite brands Studio JUX we will show the coolest new collections for Autumn/ Winter at Strawberry Earth Wonderland. Wonderland is one of the biggest events organized by Strawberry Earth so far. It's an eco fashion, art and design fair in TrouwAmsterdam on October 17th 2010. There will be over 30 eco fashion and art exhibitors, including Charlie + Mary and Studio JUX. Strawberry Earth selected their favorite labels from Amsterdam, Arnhem, London and Berlin. Besides visiting and shopping at the fair there will also be fashion shows, fashion and beauty workshops, a "fashion blogger camp and live music from Swedish electro rockersThe Amplifetes and DJ AardvarckThe last Strawberry Earth event was a sellout, and again there are a limited number of tickets so make sure to get your ticket in time. Strawberry Earth When: Sunday October 17th/ Where: Club Trouw, Amsterdam/ What time: 16.00u-00.00u/ Tickets: 6 euro available @ Charlie + Mary or online via TrouwAmsterdam


    What Silk is produced from the chrysalis of silkworms and is a natural fiber.  Where Silk is mostly made in China, South-Asia and Europe.  How As the silk quality is highly related a worm’s diet, selected mulberry trees are grown to feed the worms. The trees require fertilizer and pesticide applications, although far less than cotton plants. The fibers are extracted by steaming, to kill the silk moth chrysalis, and then washed in hot water to degum the silk. Most of the time detergents need to be used. The waste water is usually discharged to the ground water, acting as a low level pollutant.  + / - Commercially produced silk is not very environmental and animal friendly. Better alternatives are wild silk or organic silk, although costs are very high and quality of cultivated silk is still better. With wild silk the moth damages the silk cocoon when breaking out and with organic silk there are no fertilizers or pesticides used which affects the quality of the silk to a certain extent. Characteristics - Soft feeling - Comfortable to wear - Luxurious outlook

    Recycled polyester

    What Recycled polyester is made from PET (polyethylene terephthalate) bottles or from old polyester clothes. How The recycling process can be done in two ways. The first way is the mechanical way and is the most common one. This process is accomplished by melting the plastic in order to create yarns. A negative impact is that this method adds harmful ingredients to the environment (such as antimony which has a bad influence on human’s health). The second option is the chemical way which breaks the polymer into its molecular parts to transform it into a yarn with the same strength and beauty as the conventional polyester. Unfortunately, this process is almost non-existent and is very costly. + / - Recycled polyester is not always eco-friendly as people may say. It depends upon the recycling process (mechanical or chemical) and on the original polyester itself. Benefits are among others less dependency on oil and less air, water and soil contamination. Furthermore, the creation of a recycling stream for polyester clothing that is no longer wearable and keeping out PET bottles of the landfills at the same time. Also, less energy is needed in order to make recycled polyester compared to original polyester. Some of the disadvantages are that recycling a toxic product like polyester often results in more toxins being released into the environment. Besides this the quality of polyester goes down and even though you save energy and emissions from recycling PET, the entire recycling-process is still more energy-intensive than if you use organically produced natural fibers. Characteristics - Extremely strong - Wrinkle resistant - Resistant to stretching and shrinking - Quick drying  


    What Modal is made from cellulosic man made fibers (wood pulp) and comes from the beech tree only. How The production-process of modal is comparable with this of Viscose but is not exactly the same. The process of modal is modified; spinning conditions are a little different and also additional chemicals are used. Modal has longer cellulose molecules than viscose which results in better textile performances, such as a higher strength.  +/- Beech trees grow naturally and are a completely sustainable source, by-products are recovered and can be used again, but the level of sustainability also depends upon the manufacturing process. Unfortunately, numerous of chemicals are normally used during this process and the fabric is primarily used in blends, which can be both negative and positive.  Characteristics - Very soft & smooth - Easy to dye - Breathable - Moisture absorbent (even more than cotton) - Lustrous drape