Rhumaa was founded in 2014; by Daniel Beernink from The Netherlands. Daniel fell in love with South Africa and the creative wealth of the country after visiting Cape Town in 2011. A year later, the idea to work with talented artists and their stories grew. The Rhumaa concept was born to show-case personal art stories through the cultural expression of fashion.
Every collection is translated from the story behind the art into beautiful, natural fabrics and fashion designs. Whilst Africa remains the key inspiration. Rhumaa works hard to deliver sustainable business practices and partner with ethical change-makers in aim of making a difference. They gives 5% of every sale back to a skills development program in South Africa to support their drive.