The story and success of Danish menswear brand KnowledgeCotton Apparel began in 1969, when Jørgen Mørup, together with his father, opened a small textile company in the city of Herning. Since the beginning, the company has focused on sustainable principles. And at the end of the 1980s, Jørgen Mørup began working with organic cotton. In 2008, together with his son Mads Mørup, Jørgen Mørup founded KnowledgeCotton Apparel, a clothing line for men that uses eco-friendly textiles.
With organic wool the entire production process – from cleaning until the dyeing of the wool – is clean. Organic wool suppliers don’t use any synthetic inputs; instead sustainable farming practices are being used. The wool is washed in organic biodegradable detergent without any use of chemicals. Lots of attention is paid to the health of the sheep as well: the use of hormones is prohibited, even as mulesing.