The ecru Hemp t-shirt of Rhumaa is made of 85% organic cotton and 15% hemp. This relaxed fitted tee has short sleeves and a round neck line.
Although this t-shirt is basic, the off-white colour and soft fabric really does the trick. wear it with a simple jeans or short of any colour or print. Even a button short open over the tee can be great for an urban casual look.
Rhumaa was established in 2014; founded by Daniel Beernink from The Netherlands and since 2015 the company is owned by Daniel Beernink and business partner and investor Ton van Vuren. Daniel fell in love with South Africa and the creative wealth of the country after visiting Cape Town in 2011. A year later, the idea to work with talented artists and their stories grew. The Rhumaa concept was born to show-case personal art stories through the cultural expression of fashion.
Every collection is translated from the story behind the art into beautiful, natural fabrics and fashion designs. Whilst Africa remains the key inspiration, Rhumaa looks for interesting stories and art they believe most people can relate to. They pride themselves in being an honest storytelling fashion brand. Rhumaa works hard to deliver sustainable business practices and partner with ethical change-makers in aim of making a difference. They gives 5% of every sale back to a skills development program in South Africa to support their drive.
Rhumaa believes in honest-made clothing with a real story and helping the world get closer to understanding diversity and cultural acceptance with every collection.
What makes organic cotton a better choice than conventional cotton? First of all, organic cotton doesn’t need chemical fertilizers and less water to grow. Secondly, when cotton is organically grown the land stays fertile for a much longer period of time than when conventional cotton is grown on that same field. Growing organic cotton has a positive effect on the lives, health and incomes of the farmers. And organic cotton is healthier for the wearer!
Hemp is one of the world’s strongest natural fibres. Hemp enriches rather than depletes the soil by shedding its leaves throughout the season, creating rich compost. Insects don’t bug the hemp plant so it doesn’t need pesticides, herbicides or fertilizers and uses very little water. Hemp yarn is firm and though, making it the perfect fabric for bags, jeans and jackets.