The denim Toned shorts of Rhumaa are made of 55% organic cotton and 45% silk. The relaxed fit shorts have a zip closing, rounded side slits, two side pockets and a placket pocket on the back.
The clean cut shorts can be worn with a printed shirt and a basic t-shirt underneath for a cool casual look. Roll up the sleeves and add some sneakers the look is finished.
Rhumaa was established in 2014; founded by Daniel Beernink from The Netherlands and since 2015 the company is owned by Daniel Beernink and business partner and investor Ton van Vuren. Daniel fell in love with South Africa and the creative wealth of the country after visiting Cape Town in 2011. A year later, the idea to work with talented artists and their stories grew. The Rhumaa concept was born to show-case personal art stories through the cultural expression of fashion.
Every collection is translated from the story behind the art into beautiful, natural fabrics and fashion designs. Whilst Africa remains the key inspiration, Rhumaa looks for interesting stories and art they believe most people can relate to. They pride themselves in being an honest storytelling fashion brand. Rhumaa works hard to deliver sustainable business practices and partner with ethical change-makers in aim of making a difference. They gives 5% of every sale back to a skills development program in South Africa to support their drive.
Rhumaa believes in honest-made clothing with a real story and helping the world get closer to understanding diversity and cultural acceptance with every collection.
What makes organic cotton a better choice than conventional cotton? First of all, organic cotton doesn’t need chemical fertilizers and less water to grow. Secondly, when cotton is organically grown the land stays fertile for a much longer period of time than when conventional cotton is grown on that same field. Growing organic cotton has a positive effect on the lives, health and incomes of the farmers. And organic cotton is healthier for the wearer!
Silk is produced from the chrysalis of silkworms and is a natural fiber. Commercially produced silk is not very environmental and animal friendly. Better alternatives are wild silk or organic silk, although costs are very high and quality of cultivated silk is still better. With wild silk the moth damages the silk cocoon when breaking out and with organic silk there are no fertilizers or pesticides used which affects the quality of the silk to a certain extent.