This pastel tinted 3-Lock Leather Mat Veja sneakers have been named after the Brazilian NGO which brings technical support to the organic cotton farming families Veja works with in North Brazil since 2004
The comfortable velcro shoe is made of low chrome leather and the sole is made of wild rubber from the Amazone forrest in Brazil. The inner sole is made of recycled cotton and expansed rubber.
The pastel color is an easy one to combine with any color outfit which will make your look fresh and summery. If you'll wear a loose pair of jeans with it or a cool dress it doesn't matter.. These shoes go with everything.
Born out of a desire for a new kind of fashion, French label Veja works with cooperatives of small producers and social associations in Brazil and France. Veja's awesome sneaker collections are made of organic cotton, low-chrome leather, natural rubber and amazing technical fabrics such as recycled polyester and hemp.
The Amazon is the only place on earth where rubber trees grow in the wild. The Amazonian rubber tappers live in the forest and harvest from the trees. The rubber is then used in the soles of Veja trainers.
The rubber tappers use a new technology developed by Professor Floriano Pastore of the University of Brasilia. This process, called FDL (Folha Desfumada Liquida – Liquid Smoked Sheet) allows the rubber tappers to transform latex into rubber sheets, without any industrial intermediary processes. The sheets of rubber are then directly sent to the factory and shaped into soles. This technology permits the Seringueiros to sell semi-finished products and receive a higher income.
Veja uses low chrome leather.