The white with black women's Wata Canvas sneaker of Veja is made of organic cotton. The logo and outer sole are made of wild rubber. Wata means cotton in Japanese, because of the cotton upper, inner and inner sole. This makes the shoe summery and breathable.
The white and black colour and simple style makes it easy to combine with anything. A cropped trouser, shorts and dresses in any colour or print.
Born out of a desire for a new kind of fashion, French label Veja works with cooperatives of small producers and social associations in Brazil and France. Veja's awesome sneaker collections are made of organic cotton, low-chrome leather, natural rubber and amazing technical fabrics such as recycled polyester and hemp.
The Amazon is the only place on earth where rubber trees grow in the wild. The Amazonian rubber tappers live in the forest and harvest from the trees. The rubber is then used in the soles of Veja trainers.
The rubber tappers use a new technology developed by Professor Floriano Pastore of the University of Brasilia. This process, called FDL (Folha Desfumada Liquida – Liquid Smoked Sheet) allows the rubber tappers to transform latex into rubber sheets, without any industrial intermediary processes. The sheets of rubber are then directly sent to the factory and shaped into soles. This technology permits the Seringueiros to sell semi-finished products and receive a higher income.
What makes organic cotton a better choice than conventional cotton? First of all, organic cotton doesn’t need chemical fertilizers and less water to grow. Secondly, when cotton is organically grown the land stays fertile for a much longer period of time than when conventional cotton is grown on that same field. Growing organic cotton has a positive effect on the lives, health and incomes of the farmers. And organic cotton is healthier for the wearer!