After starting their careers in the traditional fashion industry, Charlotte van Waes and Marieke Vinck soon felt uncomfortable with the way things were done and knew there had to be better ways. They quit their jobs, defined what true fashion meant to them, and founded CharlieMary in 2009. A company on a heartfelt mission to take true fashion from niche to norm.
In 2009 Charlotte and Marieke opened the doors of their first sustainable concept store in The Pijp, in Amsterdam (now closed). To increase their impact, in 2012 they launched the first exclusively sustainable fashion agency in the Netherlands. They currently represent six of the most forward-thinking labels in the Benelux.
And in 2021 they launched their own label, working towards a fully circular fashion collection – implementing what they know that can be done in a circular manner – and researching and testing all the next steps forward towards a better fashion future.
In July 2023 Charlotte took over the company.
WE ARE IN IT FOR THE LONG RUN
With our season-less collections, we offer classic everyday pieces with a modern and relevant aesthetic. We make comfortable, timeless, high-quality garments that can be worn longer, passed on, and reused.
Before we even start designing, our garments have already lived a life. And we only want to prolong that life. We’re in it for the long run. That’s why while designing we try to figure out the entire lifecycle of a piece of clothing; How will it be worn? Who might want to wear this? How will they take care of it? And how can we make sure the items can be easily reused or recycled?
WE WORK WITH WHAT THERE IS
Why create more new materials when there is already so much out there? We make garments out of fabric that has already lived a life. We use ‘dead stock’ (leftover inventory from other fashion houses) and recycled yarns and turn these into new pieces of clothing. Because we work with what there is, a big part of our collection is limited edition.
WE VALUE CRAFTSMANSHIP
We only work with production partners that offer safe and pleasant working conditions to their employees. Where craftsmanship is rewarded with appreciation and a decent wage. Get to know all the partners we work with on our Transparency page.
HOW WE PACK & SHIP
We avoid the use of plastics in our garments and try to do so in our entire business. That’s why we pack our garments in recyclable FSC paper instead of plastic bags. And since we aim for a maximum reduction of waste, our webshop orders arrive in a reusable and returnable Re-Pack delivery bag.